The Success of Adidas’ Olympic Games Brand Strategy

At first glance, the dim forecasts which surrounded the merger of adidas and Reebok seem to have come true. For three successive years after the merger, adidas AG has yet to fully benefit from the expected synergies of the two companies, with Reebok steadily posting a negative growth in net sales and profits.In 2007, for instance, the company posted a measly 2. 1 percent sales growth, obviously dragged by reebok’s low performance. (Adidas AG[a], 2007) As predicted, the main problem facing adidas is adeptly managing a brand portfolio especially with two highly similar brands and product offerings.On the other hand, Adidas is currently launching a new promotional campaign based on the 2008 Olympics which has the potential to increase Reebok’s presence in the Asian market and revive its faltering sales performance. Clearly, Adidas’ Olympics themed promotional campaign is bound to have a positive impact in raising the company’s brand equity especially in the A sian market. Undoubtedly, the Adidas Olympics campaign is a significant part of adidas’ global strategy of penetrating and dominating the Asian market.This strategy is primarily targeted at capturing a significant market share by ensuring adidas’ presence and leadership in China, which is Asia’s biggest market. As the official sponsor of the Olympics in China, adidas is able to communicate to the Asian market the company’s corporate values of â€Å"a passion for sports and a sporting lifestyle. † (Adidas AG[a], 2007) According to the company, the Olympic Games campaign with the rallying cry â€Å"Together in 2008, Impossible is Nothing† is â€Å"about rallying the nation and showing how the entire Chinese nation is supporting their athletes and the Games themselves.† (Adidas AG[b], 2007) Likewise, the Olympic campaign builds on Adidas’ earlier brand motto, â€Å"United by Sport† which reflects the company’s sporti ng culture. In this aspect, Adidas has an advantage over its rivals, particularly Nike, as adidas’ sponsorship of the Beijing Olympics not only associates the company with the symbolic meanings of sports and the Olympic Games but also complements Adidas’ forward integration strategy through the presence of 4000 adidas retail stores in China.(The China Business Network, 2008) Hatch & Schultz (2001) note, for instance, that brand success is determined by the strategic alignment between company image, vision, and culture. (p. 5) Adidas’ participation in the Beijing Olympics guarantee a higher level of exposure and promotion of adidas retail outlets, while at the same time reinforcing adidas’ favorable image for Chinese and other Asian consumers. Meanwhile the primary threats to the success of adidas’ Olympics campaign are guerilla marketing tactics of rival companies and the controversies that prominent brands often attract from their participation in highly publicized events.Svetlicic & Vial (2008) observe, for instance, that â€Å"although Adidas is the official TOP sponsor for the 2008 Olympic Games, 22 of China’s 28 teams will be wearing Nike during their athletic performances. † (p. 19) Hence, adidas’ most stringent rival may be employing a more cost-effective way of branding the Olympics through direct athlete sponsorships. Likewise, Wagner (2008) warns that â€Å"the sponsors of the Beijing Olympics are pursuing a risky, double-pronged strategy† by highlighting their presence in the games with Chinese consumers while downplaying this in the West.However, adidas’ Olympics sponsorships may be able to hurdle these challenges. For instance, Nike’s guerilla marketing tactics may backfire among Asian consumers who might interpret Nike’s branding efforts vis-a-vis its refusal to sponsor the Olympics as insincere and cheap. In contrast, sponsoring the Olympics differentiates Adidas culture and image from its rival Nike, as it could be seen as a sign of the company’s commitment to sports. Likewise, adidas does not have the same baggage that Nike has in terms of being embarassingly associated with sweatshop labor, which could insulate it from controversies.Thus, it is clear that Adidas’ Olympic Games Campaign will succeed in establishing the company as the sporting goods leader not only in China but in the Asian market. Works Cited: Adidas AG[a] (2007). Annual Report 2007. Retrieved Aug. 13, 2008 from http://www. adidas-group. com/en/News/archive/2008/05_06_2008. asp Adidas AG[b] (2007). adidas China launches its olympic games campaign – â€Å"Together in 2008, Impossible is Nothing. † Retrieved Aug. 13, 2008 from http://www. press. adidas. com/DesktopDefault. aspx/tabid-11/16_read-8434/ Hatch, M. J. & M. Schultz (Feb.2001). Are the strategic stars aligned for your corporate brand? Harvard Business Review. Svetlicic, Z. & F. H. Vial (2008). The four fronts of the upcoming olympic battle. The Hub, 25:18-21. Wagner, W. (2008). Sponsors Find Olympic Connection a Double-Edged Sword. Retrieved Aug. 13, 2008 from http://www. spiegel. de/international/business/0,1518,552074,00. html The China Business Network (2008). Adidas and the Beijing 2008 Olympics. Retrieved Aug. 13, 2008 from http://thechinabusinessnetwork. com/Advertising-and-PR/adidas-and-The-Beijing-2008-Olympics. html

Motivation Factor Toward Vitamin Supplement

CHAPTER 1 INTRODUCTION 1. 1 Background of the Research Vitamin supplements bring added nutritional values to people’s health. With their contents of the certain recommended amount of minerals and vitamins needed for staying healthy, vitamin supplements have become more and more popular especially for those with hectic and busy lifestyles. These people believe that daily or regular consumption of vitamin supplements helps to ensure the proper intake of nutrition needed—a compensation for what they might have missed or lost as a result of workload or lifestyle.Unlike medicines or drugs for any medicinal purpose, vitamin supplements are taken for various reasons. Strength, health, and energy seem to take the lead as the top priorities, while illusions of youthfulness, fear of lack of complete nutrients, or long term protection follow. As work life and lifestyle in the global community have become more dynamic and healthy meals with proper dining are rare, people have resor ted more to the help of vitamin supplements. Advertising plays a major part in creating more desire for vitamin supplements.Several marketing schemes of pharmaceutical manufacturers make a continued bombardment of publicity, using both soft and hard persuasion to convince consumers believe in the efficacy of vitamin supplements. These movements create motivational factors for consumers, and their reasons for consumption of vitamin supplements can be endless. Modern lifestyle and work behavior remain the catalyst for the market viability of vitamin supplements. While vitamin supplements aim to maintain the good health of their consumers, they could deteriorate health in many ways.Natural nutrition is certainly better than short-cut nutrition. The market, the manufacturers, and the consumers who live a fast-paced lifestyle should look for equilibrium of vitamin supplement exposure. The supplements should help enhance people’s wellbeing, instead of benefiting certain groups. 1. 1. 1 Consumption of Vitamin Supplements Nowadays, people are concerned about their health and they think that they do not eat proper, well-balanced, and nutritious foods which results in a lack of key vitamins, illness, and poor health.This is especially true of businessmen and office workers because, as the world is moving at a busy and faster pace, they spend most of the time working, which uses all their mental and physical energy, and sometimes they are very stressed and do not often eat proper food and rely instead on junk food or fast food because of its convenience. Therefore, these people purchase vitamin supplements to prevent nutritional deficiencies. People do not purchase and consume food supplements or health products as a cure.They purchase and consume then because they think vitamin supplements can help them improve their quality of life. There are several motivational factors that encourage business people or office workers to purchase vitamin supplements which creat e the demand in the market. The market for vitamin supplements has increased significantly because they have the need to consume vitamin supplements which play an important role in providing nutrition which supports and maintains their good health. 1. 2 Statement of the ProblemConsumers of vitamin supplements are mostly business people in the central business districts (CBD) of any of the big cities in the world. Bangkok is no exception. With increasing stress, workload, and the hectic lifestyle of many CBDs in Bangkok, Thai business people try to keep their health stable by consuming more vitamin supplements, rather than observing proper gastronomy. Vitamin supplements of imported and local brands flood the shelves of trendy drug stores like Boots and other popular dispensaries.GNC, an American brand of vitamin supplements, has started to appear around downtown Bangkok’s shopping malls. Competition among manufacturers of vitamin supplements has become fierce, while several c onsumers have started to realize the side-effects of long-term intake of vitamin supplements. The issues of both the pharmaceutical market’s competitiveness and growing awareness of natural nutrients seem to be intertwined within the consumers’ minds.This study therefore aims to identify the motivational factors of the consumers in CBD Bangkok in their purchase intention of vitamin supplements. Recognizing the motivational factors reveals the consumers’ rationale and the impact of marketing techniques that have brought vitamin supplements to their present status. Manufacturers—both at home and abroad—will benefit from realizing consumers’ motivational factors, so that they are able to plan their research well and develop the technical and marketing sides.Surely Thailand, as a tropical country where herbs and pharmaceutical ingredients are found in abundance for making good vitamin supplements, can partake in this fierce competition with succ ess, while the imported brands are ready to compete in any overseas market. However, if vitamin supplements are to become an essential food for people in CBD, all parties concerned need to use studies of consumers’ motivational factors to determine directions that not only yield a healthy result to the consumers but help them avoid risks too. . 3 Research Questions 1. What motivates business people in central business district (CBD) to purchase vitamin supplements? 2. What characterizes the profile of business people of central business district (CBD) in relationship with their consumption of vitamin supplements? 1. 4 Research Objectives 1. To identify motivational factors of business people in buying vitamin supplements; 2. To describe characteristics and behavior of business people in relation to their decision to purchase vitamin supplements; and, 3.To describe the characteristics and behavior of business people in relation to their decision to consume vitamin supplements. 1. 5 Scope of the Research This research aims to understand motivational factors affecting purchase intention regarding office workers and vitamin supplements. The research will break down into four main variables which constitute Individual Characteristics, Situational and Attitudinal Factors, Motivational Factors, and Purchase Intention of vitamin supplements. The target population was around the Silom area which it is the center of the business area and the most crowded place in Bangkok.The respondents were executive managers, senior managers, and managers or work in lower positions. 1. 6 Limitation of the Research This research was conducted in the Silom area because it is a central business area of office workers. Hence, the result of the research might be different if data are collected from other areas because of difference in demographics and individual characteristics. 1. 7 Significance of the Research The importance of this study is primarily focused on understanding what motivates office workers in terms of the benefits of, and their intent to purchase vitamin supplements.The outcome will be able to help people concerned about the need to consume vitamin supplements through studies of the motivational factors to determine the directions that provide a healthy result to office workers as well as to characterize their individual profiles regarding the intent to purchase vitamin supplements. It will also be useful for marketers to help them analyze and evaluate this study to assist marketing management in marketing decisions and formulating strategies to increase efficiency. 1. 8 Definition of Terms Central Business District (CBD) – the central district of a city or it is office or retail center of the city. In this study, the survey was conducted in the Silom area as it is the center of the business area and suitable for understanding motivational factors on purchase intention of office workers which are the target of this study. * Vitamin sup plements – vitamin supplements help provide a consistent source of necessary vitamins and nutrition. People who are busy in their working life and do not eat properly would benefit from taking vitamin supplements.CHAPTER 2 LITERATURE REVIEW 2. 1 Theories 2. 1. 1 Individual Characteristics Individual characteristics can be classified in many ways such as age, gender, educational level, income and personal appearance. It can refer to a set of personal traits of individuals (Schiffman and Kanuk, 2000). Individual characteristics can be described demographically or physically. Individual characteristics are unique. Some people may have the same characteristics in some areas just as some people may look Asian but no one person is identified to another.People will have different characteristics. According to Beatty and Smith (1987), and Mitchell (1993), demographic factors can fall into one category of individual characteristics which gender and age are mostly described as factors that usually affect consumer behavior. Additionally, we can include other individual characteristics such as educational level, working position and income, household size and time that spent on groceries shopping as factors that affect consumer behavior as well. Educational level can strongly affect consumer behavior.People with a higher education tend to spend more time searching for information and are willing to try something new in the market. Some products are designed for and required by highly-educated person such as laboratory equipment, international textbooks, etc. A Less educated person may seek and consume ordinary or routine products. They tend to have less awareness of new innovative products. Working status and income are perfectly related to each other. People cannot gain an income if they do not work. Income levels vary according to working status and position.Working status and income are usually used as influential factors that could affect consumer behavior. The re is no market when there is no income. Income is required by profitable markets. What people can afford affects the products that people are likely to buy. Therefore, income is often one of the most popular demographic factors used to study the effects of consumer behavior. A household is an individual who lives alone or a group of individuals living together in a common dwelling, regardless of whether they are related.Households can be cohabitating couples who are unmarried and the opposite sex, same sex or simply roommates. Household size is determined by the number of people who live in the dwelling. Household size could affect buying decisions and consumer behavior. Logically, each household is likely to buy and consume different products at different quantities. Lastly, for individual characteristics, time spent on groceries is the number of hours spent grocery shopping per week. According to the study of Goodman (2008), over 32 million American adults shop at a grocery store on a typical day.That is a large population density in grocery shops which could be a potential market for marketers. The time spent grocery shopping may affect the buying behavior of consumers in terms of buying more other products. 2. 1. 2 Situational and Attitudinal Factors Consumer behavior of individuals could be affected by the individual’s needs, benefits sought, attitudes, motivation and purchasing situation. Since people have different attitudes, beliefs and situations, consumer behavior of each person will be expressed differently as well.Situational factors are all those factors related to the time and place of observation which do not require the knowledge of a person. These factors could strongly affect consumer behavior (Beck, 1975). People may act and consume differently in different purchasing situations. Time influences a purchase situation. Attitudinal factors are related to an individual’s tendency toward a specific thing and it is also a personâ₠¬â„¢s propensity to be persistent and consistent.Attitude encompasses general knowledge and constitutes the cognitive, emotions, and actions. When an individual holds a positive attitude toward a target, he or she will hold the same attitude toward a similar target (Ajzen & Fishbein, 2005). According to the study of Kim and Chung (2011), health consciousness and appearance consciousness could affect consumer behavior. People who are at the stage of health and appearance consciousness do care about the desired stage of well-being and are willing to put in hard effort to maintain this.People with high health and appearance consciousness tend to spend more time searching for information on healthy living and they are likely to buy more vitamin supplements and other related health products. According to the Oxford English Dictionaries, a special diet means a special course of food to which people restrict themselves with either the purpose to lose weight or for medical reasons. It impli es a specific intake of vitamin supplements or nutrition for weight management and health purposes. Grocery shopper can be used to measure motivation regarding consumer perceptions, attitudes, and behaviors.The more involved grocery shoppers go shopping by themselves and are more likely to employ purchase strategies that will enhance their purchase intention (Smith & Carsky, 1996). A meal planner is also the same, according to Moore and Lehmann (1980), who found that an individual who is a meal planner or who prepares food seems to be more involved in purchase intention. Hence, they will be concerned about their food and nutrition and if they think they may lack benefits from their meals, they will be more likely to purchase vitamin supplements. . 1. 3 Motivational factors and product class involvement factors Consumer motivation is described as the influences that lead a consumer’s behavior toward a goal (Wang, 2001). Motivational factors are identified as a set of specific factors that influence motivation to individual needs. According to Drichoutis, Lazaridis, and Nayga Jr, (2007), this study defines price, nutrition, ease of intake, brand, and advertisement as variables in a measurement of product involvement, referred to by Moorthy (1997), which in this case is vitamin supplements.In addition, Rose (1994), and Thayer (1997) both concluded that these factors are important in consumer purchase intention. Price has a psychological impact that is used to influence consumer purchasing power. Nutrition can be defined as food or nourishment that is needed to keep growing, healthy, and to support life. Ease of intake has an emphasis on the convenience and difficulties of taking vitamin supplements. Brand enables a consumer to easily identify products of a particular company and decide to purchase them.Advertisement reflects an increasing trend in which people are concerned about their health. 2. 1. 4 Purchase Intention Purchase intention is a measurement of the possibility that a consumer will purchase a product and if the purchase intention is high, there is more chance that the consumer is willing to purchase a product. Purchase intention indicates consumers will follow their experience, preference, and motivation to collect information then evaluate their choices and choose alternatives so they can make a decision to purchase a product (Schiffman and Kanuk, 2000).Purchase intention also leads consumers to not just purchase a product once but to repeatedly purchase or repurchase a product and to recommend it to others. Customers repurchase intention depends on the value obtained in their previous transactions (Wathne, 2001; Kaynak, 2003; Bolton, 2000). So purchase intention is based on that value with a relationship with expected future benefits. Recommendation in purchase intention is consumers who are willing to recommend others to purchase the same products that they bought (Olaru, Purchase, & Peterson, 2008).CHAPTER 3 FRAMEWOR K AND METHODOLOGY 3. 1 Theoretical Framework 1. Figure 3. 1 – Drichoutis, A. C. , Lazaridis, P. , & Nayga Jr, R. M. (2007). An assessment of product class involvement in food-purchasing behavior. This study aims to use the following framework to access the factors affecting the importance of different aspects such as price, taste, nutrition, ease of intake, and brand name of products (which in this study is food). The overall involvement with food, based on attribute importance, is affected by attitudinal factors and Socio-economic.In this framework, it provides different profiles of consumers who are not involved or more involved with food based on specific aspects. 2. Figure 3. 2 – Kim, H. Y. , & Chung, J. E. (2011). Consumer purchase intention for organic personal care products. The proposal of this framework attempts to study the effects of consumer values and past experience on consumer purchase intention of organic products and to consider the effect of perceived behavioral control on the attitude intention relationship by using the theory of planned behavior. . 2 Conceptual Framework Individual Characteristics * Age * Gender * Education * Work position * Income * Household Size * Time Spent on Grocery Shopping Figure 3. 3 – Motivational factors on purchase intention of vitamin supplements Purchase Intention * Purchase * Repurchase * Recommend others to purchase Motivational Factors * Price * Nutrition * Ease of Intake * Brand * Advertisement (trend) Situational & Attitudinal Factors * Health Consciousness * Appearance Consciousness * Special Diet Status * Grocery Shopper Meal Planner After clearly understand two theoretical frameworks, the conceptual framework in this research aims to study motivational factors on purchase intention of vitamin supplements regarding office workers in the Silom area. First of all, it is necessary to study individual characteristics of office workers and how these affect purchases of vitamin supplement s. Second, the study aims to identify situational and attitudinal factors that effect on consumer motivation leading to purchase of vitamin supplements.Third, the study aims to consider motivational factors of office workers and their effect on purchase intention of vitamin supplements. 3. 2. 1 Individual Characteristics The demographic factors are included in the individual characteristics category. Gender and age are factors that affect consumer behavior. Moreover, this study used education, working position, income, and household size as factors to further evaluate consumer characteristics to indicate how this effects their motivation and purchase intention of vitamin supplements.This research suggests these factors are crucial to profile consumers that intend to purchase vitamin supplements. 3. 2. 2 Situational & Attitudinal Factors This research defines health consciousness, appearance consciousness, special diet status, grocery shopper, and meal planner under situational and a ttitudinal factors. People who are concerned about their desired state of well-being or require a special course of nutrition are likely to make an effort to maintain a healthy life, and are interested in caring about their appearance, by purchasing vitamin supplements.People who go shopping and prepare meals themselves are more likely to purchase vitamin supplements because these situational and attitudinal factors can influence and motivate an individual’s perception about nutritional values. 3. 2. 3 Motivational Factors Motivational factors are identified as factors that influence motivation of office workers to purchase vitamin supplements. The perceived importance of price, nutrition, ease of intake, brand, and advertisement are included in the model in which these factors are defined to effect consumer perception of the benefits of vitamin supplements and influence their purchase intention.The researcher would like to determine if these factors create a positive or a ne gative relationship toward their purchase intention. 3. 2. 4 Purchase Intention This research defines purchase, repurchase, and recommending others to purchase under the purchase intention category. People are motivated to take action based on their behavior, attitude, and perception so they intend to purchase vitamin supplements for health benefits. They may intend to repurchase in the future based on their previous expectation in products and they may also recommend others to purchase vitamin supplements. . 3 Hypothesis H1o: There is no relationship between situational & attitudinal factors and motivational factors for vitamin supplement consumption H1a: There is a relationship between situational & attitudinal factors and motivational factors for vitamin supplement consumption H2o: There is no relationship between motivational factors and purchase intention of vitamin supplements H2a: There is a relationship between motivational factors and purchase intention of vitamin supplemen ts 3. Operationalization of Variables Variables| Concept of Variable| Operational Component| Measurement Scale| Situational & Attitudinal Factors| – Situational factors are related to the time and place of observation that do not require the knowledge of a person and situational factors could strongly affect consumer behavior (Beck, 1975). – Attitudinal Factors are related to an individual’s tendency toward a specific thing and it is also a person’s propensity to be persistent and consistent (Ajzen & Fishbein, 2005). – Concerned about health and diet all the time- On a special diet due to a health problem – Worried about physical shape and appearance- Do most of the grocery shopping- Always plan all family meals| Interval ScaleQ1 – Q5| Motivational Factors| Motivational factors are identified as a set of specific factors that influence motivation to individual needs (Wang, 2001). – Pay attention to price- Pay attention to nutri tional value – Pay attention to convenience and ease of intake- Pay attention to the brand- Pay attention to popularity, advertisements and social trends| Interval ScaleQ6 – Q10| Purchase Intention| – Purchase intention indicates consumers will follow their preference, experience, and motivation to collect information then evaluate their choices and choose alternatives so they can make a decision to purchase a product (Schiffman and Kanuk, 2000). – Intend to purchase vitamin supplements- Recommend others to purchase- Intend to repeat purchasing| Interval ScaleQ11 – Q13| Individual Characteristics (Personal Information)| Individual characteristics can be classified is many ways such as age, gender, educational level, income and personal appearance. It refers to a set of personal traits of an individual (Schiffman and Kanuk, 2000). | – Gender- Age- Education level – Work position- Household size- Income- Time spent grocery shopping| Ord inal and NominalQ14 – Q20| 3. 5 Statistical Treatment of DataThe research used a quantitative research method to prove the findings. Quantitative research is used to measure how many people feel, think or act in a particular way using surveys or questionnaires. Quantitative research also provides numerical data or can convert data into numbers for a statistical review. The research used a questionnaire for collecting data because it is the most proper way based on the number of questions to be answered and to get reliable data and information from the target population. 3. 5. 1 Respondents Sampling Procedure 1. Target PopulationThe target population was office workers in the Silom area, which we considered to be the suitable location in the business area because this area is very famous, crowded, and at the center of the business area. 2. Sample size and unit The data were collected from 384 sampling units as this is the minimum sample sizes required from the population of of fice workers located in the Silom area. The population of office workers from this area is numerous because Silom is the center of the business area and many people from different areas work there. 3. Sampling ProcedureThe sampling method in this study is non-probability sampling because it is the most appropriate sampling method for this research as the target population are selected at random. Thus the research used the following type of non-probability samples technique in order to get questionnaire completed – Judgmental or Purposive sampling – This sampling is based on the assumption that the researcher can select elements which represent a typical sample from the appropriate target population: office workers in the Silom area. 3. 5. 2 Research Instrument and Questionnaire DesignThe researcher used a self-administered questionnaire which is a tool that helps the respondents to complete the questionnaire. The questionnaire design was based on the conceptual framewo rk and was divided into four parts as follows – Part 1 (Situational & Attitudinal Factors) – this part of the questionnaire is about understanding the situational and attitudinal factors regarding office workers and vitamin supplements. Part 2 (Motivational Factors) – this part of the questionnaire is about understanding the motivational factors of office workers toward vitamin supplements.Part 3 (Purchase Intention) – the researcher wanted to understand office workers purchase intention of vitamin supplements. The researcher would also like to know if they think vitamin supplements are very important in today’s business world. Part 4 (Individual Characteristics) – this part consisted of questions that acquired individual data of the respondent: it helped the researcher to understand what a characteristic profile of office workers are and their attitudes toward vitamin supplements. Questionnaire Scale A 5-point Likert Scale was used in the q uestionnaire. = Strongly Agree 4 = Agree 3 =Neutral 2=Disagree 1=Strongly Disagree 3. 5. 3 Collection of Data The researcher can collect 384 sets of questionnaires from respondents who are office workers in the Silom area. The questionnaire was carried out only during business hours. The researcher spent two weeks collecting questionnaire and the researcher had two assistants to help distribute questionnaires for obtaining data. The researcher collected all questionnaires and analyzed the data using the software package Statistical Package for Social Science (SPSS). 3. 6 Reliability TestReliability Analysis of Research Instrument To test variables in the questionnaire using Cronbach’s Alpha Coefficient scale and if the alpha test result from the calculation is above . 6 or equal, it means that all questions in the questionnaire are reliable and consistent and can be applied as research instruments in this study. Situational and Attitudinal Factors Reliability Statistics| Cron bach's Alpha| No. of Items| .800| 5| Motivational Factors Reliability Statistics| Cronbach's Alpha| No. of Items| .727| 5| Purchase Intention Reliability Statistics| Cronbach's Alpha| No. f Items| .907| 3| Overall Reliability Statistics| Cronbach's Alpha| No. of Items| .895| 13| Table 3. 6: The Summary of Reliability Test Analysis Variables| Alpha test| Situational and Attitudinal Factors| . 800| Motivational Factors| . 727| Purchase Intention| . 907| Overall| . 895| The reliability test results of research instrument according to Table 4. 8 indicate that all variables in the questionnaire are greater than . 6. Therefore, all questions are reliable and consistent and can be applied as research instruments in this study. CHAPTER 4 DATA ANALYSIS AND RESULTThe researcher used Statistical Package for Social Science (SPSS) to analyze the data using the following analyses – Frequency Analysis – To point out the individual characteristics of business people or office workers Descriptive Analysis – To test attitude, motivation, and intention of office workers and point what is the factor that they believe is the most important for them Correlation – To study the relationship or correlation between variables 4. 1 Frequency Analysis Table 4. 1. 1: The Analysis of Gender Levels using Frequency and Percentage Gender| Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Male| 122| 31. 8| 31. 8| 31. 8| | Female| 262| 68. 2| 68. 2| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 1, indicates that 68. 2% (262) of the respondents were female and 31. 8% (122) were male. Table 4. 1. 2: The Analysis of Age Levels using Frequency and Percentage Age| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 20 – 30 years old| 153| 39. 8| 39. 8| 39. 8| | 31 – 40 years old| 121| 31. 5| 31. 5| 71. 4| | 41 – 50 years old| 78| 20. 3| 20. 3| 91. 7| | 51 – 60 years old| 32| 8. | 8. 3| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 2, indicates that the highest percentages of respondents 39. 8% (153) were 20 to 30. 31. 5% (121) were 31 to 40, 20. 3% (78) were 41 to 50, and 8. 3% (32) were 51 to 60. Table 4. 1. 3: The Analysis of Educational Levels using Frequency and Percentage Educational levels| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Bachelor’s degree or lower| 212| 55. 2| 55. 2| 55. 2| | Master’s degree or higher| 172| 44. 8| 44. 8| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 3, indicates that 55. % (212) of respondents held a bachelor’s degree or lower and 44. 8% (172) held a master’s degree or higher. Table 4. 1. 4: The Analysis of Work Position Levels using Frequency and Percentage Work position| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Manager or lower| 214| 55. 7| 55. 7| 55. 7| | Senior manager| 131| 34. 1| 34. 1| 89. 8| | Executive manager| 39| 10. 2| 10. 2| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 4, indicates that the highest percentages of respondents worked as a manager or a lower position: 55. 7% (214), 34. % (131) were senior managers, and 10. 2% (39) were executive managers. Table 4. 1. 5: The Analysis of Household Size Levels using Frequency and Percentage Number of family members(household size)| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 3 or less| 104| 27. 1| 27. 1| 27. 1| | more than 3| 280| 72. 9| 72. 9| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 5, indicates that most households contained more than 3 people 72. 9% (280), and 27. 1% (104) contained 3 people or less. Table 4. 1. 6: The Analysis of Income Levels using Frequency and Percentage Income per month| Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Up to 30,000 baht| 217| 56. 5| 56. 5| 56. 5| | Greater than 30,000 baht| 167| 43. 5| 43. 5| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 6, indicates that the highest percentages 56. 5% (217) earned up to 30,000 baht while 43. 5% (167) earned greater than 30,000 baht. Table 4. 1. 7: The Analysis of Time Spent Shopping Levels usuing Frequency and Percentage Total amount of time spent shopping per week| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 2 hours or less| 171| 44. 5| 44. 5| 44. 5| more than 2 hours| 213| 55. 5| 55. 5| 100. 0| | Total| 384| 100. 0| 100. 0| | Table 4. 1. 7, indicates that most respondents 55. 5% (213) spent more than 2 hours shopping, and 44. 5% (171) spent 2 hours or less. 4. 2 Descriptive Analysis Table 4. 2. 1: The Analysis of Situational and Attitudinal Factors using Average Mean and Standard Deviation Descriptive Statistics| | N| Mean| Std. Deviation| I am concerned about my health and diet all the time | 384| 3. 85| . 911| I am on a special diet due to a health problem| 384| 2. 96| 1. 207| I often worry about my physical shape and appearance| 384| 2. 8| 1. 269| I do most of the grocery shopping myself| 384| 3. 65| . 985| I always p lan all family meals| 384| 3. 55| . 979| Valid N (listwise)| 384| | | As indicated in table 4. 2. 1, the researcher found that the highest average of situational and attitudinal factors is 3. 85: those concerned about health (health consciousness) and the lowest average is 2. 96: those on a special diet. The highest standard deviation is 1. 269: those who worry about physical shape and appearance (appearance consciousness) and the lowest standard deviation is 0. 911: those concerned about health (health consciousness).Table 4. 2. 2: The Analysis of Motivational Factors using Average Mean and Standard Deviation Descriptive Statistics| | N| Mean| Std. Deviation| I often pay attention to price when I go shopping| 384| 3. 67| . 989| I often pay attention to nutritional value when I do grocery shopping| 384| 3. 75| . 822| I often pay attention to convenience and ease of intake of medicine and vitamins| 384| 3. 63| . 858| I pay attention to the brands of vitamins and supplementary food| 3 84| 3. 42| . 902| I pay attention to popularity, advertisements, and social trends of vitamin consumption| 384| 3. 0| . 958| Valid N (listwise)| 384| | | As indicated in table 4. 2. 2, the researcher found that the highest average of motivational factor is 3. 75: those who pay attention to nutritional value and the lowest average is 3. 20: those who pay attention to the popularity, advertisements, and social trends. The highest standard deviation is 0. 989: those who pay attention to price. The lowest standard deviation is 0. 822: those who pay attention to nutrition value. Table 4. 2. 3: The Analysis of Purchase Intention using Average Mean and Standard Deviation Descriptive Statistics| N| Mean| Std. Deviation| I intent to purchase vitamin supplements| 384| 3. 14| 1. 145| I want to recommend others to purchase vitamin supplements| 384| 3. 28| . 936| I intend to repurchase vitamins and supplements continuously| 384| 3. 09| 1. 156| Valid N (listwise)| 384| | | As indicated in table 4 . 2. 3, the researcher found that the highest average of purchase intention is 3. 28: those who recommend others to purchase vitamin supplements, and the lowest average is 3. 09: those who intend to repurchase vitamin supplements. The highest standard deviation is 1. 56: those who intend to repurchase vitamin supplements and the lowest standard deviation is 0. 936: those who recommend others to purchase vitamin supplements. 4. 3 Inferential Analysis Table 4. 3. 1: The Analysis of the Relationship between Situational & Attitudinal Factors and Motivation using the Person Correlation (Bivariate) Correlations| | MeanSAF| MeanMF| MeanSAF| Pearson Correlation| 1| . 638**| | Sig. (2-tailed)| | . 000| | N| 384| 384| MeanMF| Pearson Correlation| . 638**| 1| | Sig. (2-tailed)| . 000| | | N| 384| 384| **. Correlation is significant at the 0. 1 level (2-tailed). | According to Table 4. 3. 1, the results from the inferential analysis using the Pearson correlation show that the significant is equ al . 000 which is less than . 01 (. 000

The Subject Of General Science Education Essay

1. INTRODUCTION / BACKGROUND OF THE RESEARCH:The usage of computing machine Technology in the schoolroom offers the pupils an sole and utile acquisition pattern. Technology usage helps instructors by making abstract constructs more concrete for the pupils. These yearss, teen-agers are larning to utilize engineering at younger ages really quickly every twenty-four hours. The pupils from in-between degree schools are able to utilize the engineering if they are given devices. Sooner or subsequently, the usage of computing machine engineering in schools is going a popular tendency. It will be interesting to see pupils taking a practical field trip on the cyberspace or with the aid of simulation package on a standalone computing machine to anywhere in the universe. Research in the past decennary has shown that computing machine engineering is an effectual agencies for distributing educational chances, but the job is that most of the instructors do non cognize the usage of computing machines in our schools as there is no computing machine related particular station at in-between degree. Therefore, they are unable to incorporate computing machine engineering into their course of study. Drenoyianni and Selwood ( 1998 ) stated that incorporating computing machines in schoolrooms can travel patterns of rote-memorization, stiff course of study, and teacher-centered direction into a more student-centered environment where scholars are able to pull off their ain acquisition. Edgar Dale ( 1946 ) developed ‘Cone of Experience ‘ to depict ocular effects for larning terminals. Dale ‘s Cone theory of larning bases that people recall 10 % of the information they read, 20 % they hear, 30 % they see, 50 % they hear and see, 70 % they say and write or portion with others, and 90 % they teach to others. In our school system in KPK Pakistan, General Science every bit good as other topics are offered to pupils in a traditional manner which depends on the talk method, in which the instructor does all or most of the activities. In the last few old ages, many functionaries and determination shapers in the field of instruction have called for new methods of learning. Computer-based direction is considered among the advanced methods that can ease more communicating between instructors and pupils and therefore decidedly influence pupils ‘ acquisition. The people learn better from existent experiences than from theoretical stated symbols. The usage of computing machine engineering invariably forces us to reconsider what we do and why we do it. As pedagogues, our duty is to do acquisition easier for our pupils. In sing the teaching method of instruction and acquisition, it is of import that we use engineering to better the acquisition of our pupils. If the usage of computing machine based instructions does non better the instruction larning procedure so there is no demand to utilize it. As instructors we need to incorporate engineering into the course of study we teach so that sound educational acquisition rules remain organized. Harmonizing to Knode ( 2008 ) , the use of engineering in the schoolroom is an explosive new manner. The sum of media that has been exposed to pupils in the schoolroom is immense in recent old ages. We must make up one's mind whether this transmutation is overall traveling to assist or upset schools. In the long tally, will these new signifiers of assisting information reach the multitudes become more of a distraction? The usage of computing machines, films, telecasting, wirelesss, and e-learning tools can be a immense support in assisting kids to understand subjects that were really hard earlier. We can hold ourselves a aureate age of chance in instruction with accurate application of engineering and the right sum of focal point from the pupils. Technology integrating is the term used by pedagogues to depict effectual utilizations of engineering by instructors and pupils in schoolrooms. Technology integrating has a positive consequence on pupils ‘ motive, involvement and battle in larning. Many pedagogues believe that the new computing machine -based engineerings have much to offer instruction and that intermixing of engineering into school scenes will convey utile alterations. In this survey the nature of engineering, learning and acquisition will be analysed to place the possible application of computer-based Instruction manuals to classroom acquisition. Different types of applications use in learning tilting procedure will be identified and analysed with their benefits and restrictions. The survey will place and analyze different positions on how alteration should be approached and implemented. Christian ( n.k, p. 6-7 ) lists assorted engineerings that are being used or presently being used in the schoolroom ( from older 1s to more recent 1s ) : pencils, pens and paper ; chalks and blackboards ; dry-erase markers and ( inactive whiteboards ) ; books ( foremost on paper, so via e-book formats ) ; overhead transparences ; projectors ; exposure ; instructional wireless ; instructional telecasting ; educational movies ; educational Television ; media projectors ; synergistic whiteboards and presentation engineerings ; computing machines and computer-related engineerings ( such as laptops, workstations, waiters ; PowerPoint, web logs ; wikis, societal bookmarking ; podcasts, multimedia-based acquisition objects, multimedia-based presentations, simulations, Internet-based applications and systems, office productiveness package ) ; network-based engineerings systems involved with presenting web-based learning/distance learning/online acquisition ; on-line library databases ; elect ronic mail ; unrecorded chat/text messaging ; treatment boards ; web-based videoconferencing ; etc. Most of the above listed engineerings are beyond believing to be used in authorities schools of Pakistan at present, as the authorities was barely able to carry through the free books box this twelvemonth ( 2012 ) in KPK. Even in more advanced states, the above new engineerings are used seldom at in-between degree. Computer-based direction is fast going an built-in portion of instruction. Much of the current research has found that computer-based direction is every bit effectual as other. It is important that pupils enrolled in computer-based direction perform every bit good as compared to their lecture-based opposite numbers. The intent of this survey is to compare the effects of technology-enhanced direction and traditional direction in footings of pupil academic accomplishment and pupil attitude towards engineering. In making this comparing, It is hoped to derive an apprehension of how engineering is being used in direction. This survey has been concentrated on comparing two methods of direction technology-enhanced direction and traditional directionPurpose of the survey:Computer-based direction is going an indispensable portion of instruction really quickly. Much of the current researches have proved that computer-based direction is every bit effectual as other instructional methods. The pu pils in a schoolroom of computer-based direction perform significantly good as compared to their other opposite numbers. The intent of this survey is to compare computer-based Instruction and traditional direction in footings of pupil academic accomplishment and pupil attitude towards computing machines. In this survey, the research worker is besides optimistic to derive an apprehension of how computing machines are being used in a General Science schoolroom environment. In this survey, the following two methods of instructions will be compared. ( 1 ) . Computer-Based direction ( 2 ) . Traditional instruction- The intent of the survey is: – To happen out the influence of computing machine based instructions on in-between degree pupils in the topic of General Science and to judge whether the utilizations of Computers enhance the public presentation of the pupils. To detect whether instructors available have equal consciousness and preparation of computing machine. To look into instructors and pupils ‘ attitudes towards computing machines and utilizations of computing machine for meaningful direction. To see whether the necessary substructure is available in the schools.2. Statement OF THE RESEARCH PROBLEM:The survey is an experimental usage of computer-based Instruction manuals at 8th class center schools ‘ pupils, taken from three authorities Schools of Town IV Peshawar, Khyber Pakhtunkhwa. It is besides intended to do suggestions and recommendations to better the public presentation of the pupils in the acquisition procedure and the usage of engineering into the schoolroom posing. The research worker will seek to research to what extent in the bringing of the course of study, the usage of computer-based Instructions contribute to the academic public presentation and attitude of pupils in 8th class schoolrooms. This survey will detect whether the pupils experience interest/difficulty throughout the conventional/new methodological analysis? This survey will besides concentrate on the barriers instructors are confronting with when using the available engineering into their schoolroom instruction. The ultimate concern is, can the usage of computing machines, as a addendum to conventional direction motivate pupils and bring forth higher accomplishments in accomplishments development of the pupils?3. OBJECTIVES OF THE STUDY:The Aims of the survey are: – To happen out the impact of computer-based Instruction manuals on the public presentation of 8th grad pupils in the topic of General Science. To happen out the difference between â€Å" learning with engineering † and â€Å" learning without engineering † . ToA investigateA about the attitudesA of the pupils towards the usage of new learning method in the schoolroom. To mean the function of computing machines in the instruction larning procedure.4. RESEARCH Hypothesis:There is a important difference in the average tonss of the pupils taught with the aid of computing machines and those taught by traditional method. The integrating of computing machines in instructional procedure strengthens the terminal consequence. Technologies engage the pupils in the acquisition procedure.5. Significance OF THE RESEARCH:This survey is of import because it may convey visions into engineering influences upon instructors, instructional methodological analysis and school civilization that may be feasible and suited to other schools. As citizens and pedagogues express concerns over the benefits and costs of educational engineering, this survey may supply apprehensions into that argument by supplying informations on pupils ‘ usage of engineering. This survey will besides analyze and compare concerns by the instructors about the usage and proviso of engineering. The consequences of the survey will supply high benefits to the schools. The pupils may accomplish greater benefits by the usage of improved instruction methodological analysis and different educational package.6. REVIEW OF THE RELATED LITERATURE:Computer-based direction ( CBI ) was considered the technological phenomenon to revolutionise instruction a nd preparation. Today, the Internet and computing machine engineering are reported to hold significantly changed the instruction landscape ( Johnson & A ; Aragon, 2002 ) . The rapid progresss in engineering, the demand for womb-to-tomb acquisition, and the growing of non- traditional pupils have encouraged the usage of the computing machine as a method of instructional bringing. Measuring the effectivity of CBI as a whole engineering is really hard. The inability to mensurate effectivity is attributable in portion to the fact that CBI is non merely one constituent, but a complex scope of services and activities carried out for instructional and learning intents ( Gibbons & A ; Fairweather, 2000 ) . Some of the advantages for utilizing the computing machine as a method of instructional bringing are that it: provides consistence of content bringing ; provides preparation to remote locations ; eliminates cost associated with employees ‘ travel ; provides agencies of tracking scholar ‘s advancement ; provides standardised testing ; offers learner flexibleness in commanding and pacing acquisition ; provides for diverse acquisition demands ; prov ides chances for pattern through simulation ; provides greater keeping ; and reduces the instructional clip by about 30 per centum. Two decisions drawn from meta-studies on CBI are: ( 1 ) scholars by and large learn more utilizing CBI than they do with conventional ways of learning as measured by higher post-treatment trial tonss ( Fletcher, 1999 ; Kulik, 1994 ) , and ( 2 ) scholars utilizing CBI by and large do so in less clip than those utilizing traditional attacks ( Kulik & A ; Kulik, 1991 ; Orlansky & A ; String, l979 ) . When you look at all the advantages of computer- Pence ( 2009-2010 ) says that it has been over a decennary since the computing machine moved from being chiefly a computational and record maintaining device to its present province as a communications hub. Some, including this writer, have called the application of calculating engineering to classroom direction revolutionist. Is this claim justified? More significantly, how will societal networking affect the college schoolroom in the coming decennary? Will the twenty-first Century schoolroom truly be significantly different from that of the yesteryear? This article is an effort to reply these inquiries. Each twelvemonth, Technology is going more a ball of instruction Harmonizing to Jane Carlson-Pickering ( 1999 ) The pupils get a sense of duty with the aid of engineering that show the increased deepness of their cognition and capacity They can be more originative and more in control as they can now rewind, fast-forward, intermission, halt and reappraisal resources at their ain velocity. D'Angelo & A ; Woosley ( 2007, p. 462 ) province â€Å" Technology has evolved and become more cardinal to learning and larning. † They by mentioning the plants of assorted research workers, show that engineering is being used across subjects. Molebash ( 2000, p. 24-38 ) suggests that as engineering plays a larger function in instruction, any anticipations refering the hereafter of instruction must include an analysis of technological tendencies and Tendencies in engineering are making a hereafter that is geting faster than instruction is fixing for it. Turner ( 2006, p.1 ) says that the outgrowth of new engineerings is altering the whole scenario like societies, the manner of life, the manner we talk and do trade and besides the manner we learn. Our educational systems are confronting important force per unit area to alter in order to sufficiently fix pupils to populate, larn and work in a planetary digital age. As a consequence of this force per unit area, everyplace in the universe in many schools, engineering is going a tool for heightening instruction and acquisition procedures and fixing pupils for the new universe in which they live. Education throughout the universe is bit by bit sing a major paradigm alteration from traditional larning environments to new unfastened acquisition environments.Consider the following tabular array which defines that displacement. Traditional Learning Environments New Learning Environments O Teacher-centred direction a Learner-centred direction O Passive larning a Active acquisition O One primary media a Multimedia O Individual work a Collaborative work O Information bringing a Information exchange O Focus on facts and knowledge a Critical thought and job resolution O Isolated, unreal environment a Authentic, real-world environment O Assessment by proving a Authentic appraisal ( UNESCO Bangkok, 2005, P. IV. ) As a consequence of rapid development of engineering the course of study is going more dynamic and synergistic. The integrating of computing machines in schoolroom encourages pupils and engages in more independent, collaborative activities. Technology besides enables instructors to near the course of study from different positions, like multimedia applications, simulations, educational games, Drill and Practice package and many other ways of larning that have been ignored by traditional educational methods. The instructors must seek to modify their pedagogical abilities to incorporate the course of study content with new technological accomplishments that pupils are required to larn. However, harmonizing to Hill, Wiley, Nelson, & A ; Han, ( 2004 ) , â€Å" Theoretical foundations, including teaching methods, appear to hold non developed at the same gait as technological growing in the universe † Roblyer & A ; Doering, ( 2009 ) are of the position to place specific learning & A ; larning jobs which engineering can assist turn to and how it can make learning chances that did non be. D'Angelo & A ; Woosley ( 2007 ) , there is non understanding amongst those involved with instruction and larning sing the usage of engineering within the schoolroom. So they stress that it ‘s deserving reexamining the assorted positions involved. Integrating engineering is besides an of import subject because of how engineering acts as a alteration accelerator Christian, ( 2009 p.3-4 ) mentioning the work of Burbules and Callister ( 2000, p. 273 ) ask, â€Å" What happens to the establishments when new users and new communities expect and possibly demand entree to academic resources and privileges that have normally been rather limited, rare, and expensive? The effects of these displacements can non be overdramatized. † Technological alterations are act uponing and will go on to act upon this state of affairs. Effective instruction and acquisition is the support of establishments. So for these and other grounds, this subject is relevant and of import. Therefore, it ‘s indispensable to the hereafter of educational establishments to take stairss to supply expertness and resources to the schools particularly at simple degree as the pupils of this age group take more involvement in utilizing technological devices and its related plans.7. RESEARCH METHODOLOGY:Type/ Nature of the ResearchThe method of research is an experimental 1. Students of in-between class will be introduced to experiment.Population & A ; range of the surveyThe survey consists of in-between degree pupils of urban countries of Town IV Peshawar, KPK.Beginnings and types of informationsTo research the attitudes, behaviors and experiences of the pupils under experiment a questionnaire will be developed which will cover all necessary information relevant to the subject under survey. Data will be collected through the questi onnaire from the instructors learning at in-between degree and pupils of in-between degree under survey. The questionnaire will assist to construe and better understand the complex world of the given state of affairs and experiment.Research ApproachTrial will be used as a research instrument to happen out the public presentation of the pupils before and after giving the intervention. On the footing of a pre-test, two every bit competent groups will be decided. This survey will be confined to four chapters/Ten Lesson plans in the said topic. Experiment 1 Experimental ControlTechnologyTraditionalGroup AGroup BAfter giving the intervention to both of the groups, i.e. ( learning with computer-based Instruction manuals and learning in traditional method ) a station trial of 100 Markss will be conducted to happen out if any difference exists in the public presentation of the pupils taught in different methods. After acquiring the consequences, the groups will be shuffled and this clip Group B will be treated with Computer-based Instruction manuals and Group A with traditional method in the same mode with the debut of new chapters. Experiment 2 Experimental ControlTechnologyTraditionalGroup BGroup ACourse Contentss for 1st Experiment.ContentssAnimals World Temperature and thermic enlargement Lenss Earth, stars and GalaxyCourse Contentss for 2nd Experiment.Plant Structure Transportation Nutrition and Respiration Sense Variety meats Earth and Space Time Table for my work in each of the schools one by one.Dayss12345678Mon8E8CTue8E8CMidweek8E8CThu8E8CFri8E8CSabbatum8E8CE= Experimental C= Controlled Group Experimental 1 Mean Control 1 Mean Experimental 2 Mean Control 2 MeanSchool NameAAAAGHS Gulshan Rehman GMS Landi Arbab GHS Deh Bahadur All Group Mean Score South dakota Mid Diff Thymine Phosphorus Experimental Group Control GroupSample Plan: Sample, sample size and sampling technique employed.Sample:Purposive sampling technique will be used for the choice of sample. Students of 8th categories of four authorities schools of Town IV Peshawar will be introduced to the experiment. On the footing of pre-test consequences, the pupils of each of the schools will be divided into two every bit competent groups individually. Half of them will be presented to the experiment while half of them will be treated in traditional method.Data aggregation techniquesIn the survey, to happen out if any difference exists in the public presentation of the pupils taught by the two different methods, the agencies of the tonss will be calculated. In add-on, a t-test statistical analysis will be employed to find if the difference in the average mark of each of the experimental and control groups is statistically important. Vii Tools for Data Analysiss Instruments: Pre-test, Post-test, QuestionnaireExperimental tool 1:Pre-tests Two trials of 50 Markss each will be used to happen out the bing cognitive degree of the pupils. The consequences of the pre-tests will be arranged harmonizing to their competency individually in each of the class. The pupils of each of the class will be divided into two equal halves based on the mean consequence of the two pre-tests in a mode that both of the groups ( Experimental/Controlled ) acquire every bit competent pupils.Experimental tool 2:Post-test After finishing my undertaking of learning to both of the groups individually, a Post-test of 100 Markss based on the taught Curriculum, will be conducted to happen out the consequences.Experimental tool 3:Questionnaires A short study will be conducted through questionnaire to happen out the impact of my work on pupils attitudes towards new attack of learning. A separate questionnaire will be used for instructors to happen out their capableness about the usage of computing machines into instructional procedures, barriers instructors are confronting with when using the available engineering into their schoolroom instruction and other troubles they are confronting like computing machine literacy and handiness of resources.Instrument proof:The content of the lessons and post-tests shall be examined and modified consequently by the topic expert to look into its cogency. Besides, a test-retest method will be applied to look into the dependability of the instrument.8. THEORETICAL FRAME WORK:Harmonizing to Adams ( 2006 ) , the constructivist theory provinces that pupils are given tools to build their ain cognition. Constructivist larning wants the pedagogues to follow the thought that each scholar will buil d, obtain and construe their ain cognition otherwise. Constructivism is an active procedure and allows the pupils to do sense of their universe. Therefore, the research worker will be guided largely by the constructivist attack. Most by and large ; we must separate who our scholars are, and what are their demands? The proviso of accurate acquisition state of affairss within a constructivist attack to larn should be considered when utilizing engineering.9. CONCEPTUAL FRAME WORK:As entree to educational engineering has improved, a systematic agencies of altering the construction and bringing of the acquisition procedure has become a challenge for usage of educational engineering. Research indicates that factors of meaningful engineering usage in schools include engineering influences upon pupils, instructional methodological analysis and school civilization. These factors will be used as the footing for look intoing and depicting the meaningful integrating of engineering into a school course of study.10. LIMITATIONS & A ; DELIMITATIONS:Due to shortage of clip, lesser cognize how of computing machine use on the portion of pupils and unequal resources i.e. , ( equipment like figure of computing machines and specially the electricity as Pakistan is confronting energy crisis ) the survey may non bring forth comprehensive consequences, nevertheless as a consequence of this research, the research worker plans to go on readying and working with instructors collaboratively and offering preparation on the available engineering to both the pupils and the instructors once more in the hereafter. A longer period of survey is needed to find the long term impact of computer-based Instruction manuals and its interpolation in the schoolroom direction. This survey is delimited to: Teachers learning General Science at in-between degree. Male pupils of in-between degree Town IV of District Peshawar. Subject of General Science at in-between degree.

Business plan - CoViTek Essay Example for Free

Business plan – CoViTek Essay CoViTek is an Atlanta based company that offers a unique value added service to the $11 billion dollars video rental industry. CoViTek will revolutionize the industry by renting movies through its video vending machines. These machines are already experiencing tremendous success in Europe, where they were invented. Customers will now be able to rent videos twenty-four hours a day, seven days a week in a timely and efficient manner at the lowest price. Our machines can be implemented anywhere, even in locations that are not accessible to our brick and mortar competitors, and we will therefore focus our efforts on all the strategic locations. Reve-lution Int. will offer a unique business-to-consumer service for the rental of videos and DVDs. The technology, containing a fully automated system, will facilitate continuous rental and return of movies bridging the gap between video stores, who only are open 15 hours a day, and services such as the nonexistent Kozmo. com, who offer video delivery for a premium price. The company has a cost-per-action (CPA) pricing structure. CoViTek’s target customers will include universities with a student body of at least 10,000 in addition to the rest of the city of Atlanta for the first six months of operation. CoViTek will provide their clientele with a complete set of integrated tools within the machine to make accurate and enjoyable purchasing decisions. CoViTek will give video rental customers the freedom of rental 24 hours a day, seven days a week, all year long. CoViTek will build the world’s truly first convenient and efficient rental system†¦ Target Customers Movie rentals have proven to be an integral part of the everyday lives of the American population. With more than $11 billion dollars in rental sales in 1999, we acknowledge the aggregate demand for the video rental industry. Constantly seeking immediate gratification, video rental stores want the most efficient and cost-effective methods of satisfying their customers. CoViTek will make rentals simple by providing consumers the most efficient tools for with which to initialize a rental process. With the killer application technology used in these machines, the customer will be able to conduct multiple searches in order to rent the movie of their desire. CoViTek will further assist them through the provisions of an active preference search, which is currently being used by Amazon. com. This application will determine what the customer rented last and list the preferred movies of that category the customer will like based on past rental behavior. CoViTek’s potential customers will represent the bulk of video rental households who value rental outlet convenience and flexible payment plans. CoViTek will strive for the most efficient, cost-flexible payments and active searches for preservation of quality time. Market Growth Perspective According to analyst Paul Keagan & Associates, at home movie consumption expenditures will increase approximately 40% by 2005 to $27 billion, almost triple the amount spent in 1990. The vast majority of these expenditures, about 83%, will be for video/DVD rentals and retail. However, movie consumption will also encompass pay-per-view and video on demand (VOD) available through cable and satellite services. Video Production Companies Ninety percent of our videotapes will come from one of the six major production companies: 1. Buena Vista 2. Warner Bros. 3. Universal 4. Fox 5. Paramount, or 6. Columbia-Tri-Star The power of these suppliers is very high, as they hold the exclusive rights to the movies they produce. One of our late competitors, Kozmo. com, has built a unique strategic partnership with these production companies. They have developed a profit sharing system with the major production companies requiring no initial investment in the videos, but agreeing to give 40% of the revenue generated by the rentals to the producer of the movie. We believe that this profit sharing system is financially unattractive, although it will allow us to reduce our initial investment costs; it minimizes our profits which in turn will delay our expansion strategy. We will use an initial video vendor, Video Bicicling, based out of Texas to supply us with our videos and DVDs. They will provide us with the most up-do-date movies for competitive prices. Competitor Differentiation CoViTek differentiates itself from its competitors in several key areas. While companies such as Blockbuster and Hollywood Entertainment offer the same features, only CoViTek will incorporate all of the features described below in a way that gives consumers the ultimate ease of use, active preference search, and extremely convenient locations of operations. Time Availability CoViTek’s competitive advantage is based on its time availability for rentals. The machines will be open and available for usage 24 hours a day, seven days a week, all year round. CoViTek will keep customer service readily available even throughout holidays. Strategic Locations CoViTek will implement the vending machines in key strategic locations after performing a detailed demo-geographical analysis of the city of Atlanta. Locations will initially be university campuses and later the urban areas of the city. Each machine will be located in areas where there is heavy human traffic. Payment Flexibility Our pricing will be flexible depending on the amount of time the video is out. Since CoViTek is a system that is open 24 hours a day there are no late fees associated in our model. Our standard rental time for DVDs is â€Å"midnight of the following day† for a price between $2. 50-$3. 00. Each additional day will be between $1. 50-$2. 00. Video Cassettes will be $3. 99 and if returned within 24 hours $1will be credited back. Each additional day will be $1. 99. (Based on new releases) Active Search CoViTek will use an innovative application technology which actively searches for videos categorized by title, actor, new releases, type of movie (action, thriller, comedy), and most frequently rented movies. Relative Competitive Factor Blockbuster Video Hollywood Video Kozmo. com CoViTek Relative Product Quality and Differentiation i i i i Flexible Payment Plan i E-commerce Based i i Brand Recognition % 100% 63% 40% N/A Locations around campuses i i i i Locations on Campuses i i Large video selection.i i Number of employees less than 5/ location i One of the most compelling aspects of the CoViTek model is its portability into untapped realms of video rental opportunities. This will provide the company with a critical advantage-the flexibility to transform itself in response to competitive challenges or to shifts in the video rental market environment. CoViTek’s flexibility will give downside protection to its owners by insuring that new, innovative means of generating cash flow can be realized. Future elements of CoViTek may include: National Expansion. Video rental opportunities in selected national markets such as: Washington D. C. , Los Angeles, Miami and Huston. Washington D. C: our second location has similar features to our first city of operation. It has a few large universities, widely used public transportation, and high pedestrian traffic. The schools we target will be American University, George Washington University, and Georgetown University. Our downtown locations will depend on areas where there is an intersection of the public transportation lines and high pedestrian traffic. Data Distribution. Future plans may include the sale of CoViTek’s proprietary online consumer data to the major video production companies. Specialized Machine Content Another growth opportunity for CoViTek in the future is the implementation of machines with customized video selection. The content of these machines will be select videos and DVDs targeted toward an audience based on specific themes. These machines will be placed in strategic locations based around their themes. Some possible â€Å"themed† machines may include: classic movie machines, foreign movie machines with Spanish subtitles or dubbing, and award-winning movie machines. The placement of these machines will require careful market analysis and planning, and therefore we plan to wait before implementation to gather enough data about the market and the purchasing patterns of our customers. Investment Needs Michel Khoury founder of CoViTek, has accumulated cash in excess of $10,000 for the development and the start-up cost of the company. CoViTek is now prepared to obtain financing through establishing a line of credit and implementing an equipment loan for its initial machine. It will later apply for loans as needed in order to buy more machines as it expands its operation. Using the machines and earnings as collateral CoViTek should have sufficient funds to obtain a line of credit that will secure its implementation of strategy. The initial stage of funding will be used to complete Web-site development, obtain one machines, invest in computer hardware and software, lease location space needed for the machines and market CoViTek during the first 12 months of operations. After 12 to 18 months of operation, CoViTek will require an infusion of an additional $15,000 to expand its brand image and increase its service offerings at an accelerated pace. Successful development and operation of CoViTek will allow it to be self-sufficient within approximately 9 to 12 months of initial operation. CoViTek will be a for-profit company incorporated in the state of Georgia. CoViTek – Start up costs Machines $20,246. 64 Inventory: video tapes $9,210 Cash/ month $2,808 Advertising $8,000 Legal & Accounting $7,000 Insurance $3,000 TOTAL $50,264. 64 Management team Michel Khoury Chief Executive Officer Founder While founding CoViTek, Michel Khoury is Assistant Managing Director at Bear, Stearns & Co. Inc. He is working hand in hand with the Managing Director of the company in order to implement a system of bringing foreign investment to the company. He has had significance experience with young ventures as he has participated in the creation of several companies nationally and internationally. Michel Khoury is also consultant to the CEO of Santege Capital Asset Management Group in New York City. Michel Khoury graduated in May of 2001 from Emory University with a Bachelor of Business administration with concentrations in Finance, Consulting, Venture Management and Marketing. Business plan – CoViTek. (2017, Aug 04).

Gillette Company Case Study Essay Example | Topics and Well Written Essays - 1500 words

Gillette Company Case Study - Essay Example Quick ratio-Inventories are the least liquid of assets and face significant risks like they may be damaged or lost among others. They are hence reduced in calculating quick ratio. A higher quick ratio is also preferred. Cash Ratio- shows the percentage of current liabilities covered by cash and cash equivalents. This ratio measures the company’s ability to repay current liabilities using cash. A higher ratio is also recommended. A ratio of 1 and above is recommended since it indicates the ease to pay current liabilities using cash and cash equivalents, companies, however, opt to use available cash for other profit generating activities and hence the ratio is ideally less than 1. Gillette’s cash ratio is 0.19 which falls far below the recommended rate. This may show that the firm does not keep its revenues in cash, and this may hinder its ability to repay its current liabilities in the short term. These liquidity measures indicate that Gillette is not able to meet its current obligations with ease. That means that the firm has to sell some of its fixed assets in order to reduce chances of insolvency. There is therefore need for improvement by the management. The debt ratio is less than one indicating that the firm has more assets than debt. The rate is, however, higher than 0.5 which is the recommended level. This is a good indication since it implies less leverage and hence fewer financial risks but management should work on increasing the level of assets and reducing liabilities. Return on equity- this is a ratio of net income to total shareholder’s equity. It indicates the amount of profit the company makes for its owners. A high ratio is preferred by investors since they are assured of high returns on their investments. Inventory turnover- this is the ratio, of the cost of goods sold to inventories, showing the number of times the company restocked its inventory. A higher ratio indicates high sales as a result of fast movement of the

Work, American Dream, Society and Psychological Perspectives Essay

Work, American Dream, Society and Psychological Perspectives - Essay Example n American society in relation to how work, American dream/myth, society and psychological perspectives affect each other with reference to social status, race, and illegal immigrants in America pursuing the American Dream. It is also essential to realize how it plays part in the economical aspect of the nation. Therefore, this paper undertakes a cause-and-effect analysis of work, American dream, society and psychological perspectives with regard to today's economy and society in general. One of the fundamental aspects of this analysis is a clear understanding of the term the American Dream and it was James Truslow Adams who coined the term in his celebrated book The Epic of America. According to him, the American Dream is "that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of it. It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain to the fullest stature of which they are innately capable, and be recognized by others for what they are, regardless of the fortuitous circumstances of birth or position." (Adams, 404) Therefore, the original definition of the term had a wider meaning and it has acquired different types of meaning to different classe s of society today. The original meaning of the term referred to the opportunity to accomplish greater material prosperity than what was possible in other nations. It was also realized by groups of immigrants as the opening for their children to mature, obtain education and career opportunities.... This essay focuses on analyzing the meaning of the concept ‘the American Dream’ that has been the result of a long process of evolvement over the course of American history. The researcher mentiones that even today there have been multiple opinions on the validity of the concept. One of the most pertaining debates that were analyzed in the essa concerning the topic has been whether the concept of the American Dream is myth or a reality. The researcher states that it is essential to realize that the American Dream has often been correlated with immigration and the dream of prosperity and freedom has, for several decades, been attracting numerous immigrants from all over the world to the US. In conclusion, the researcher of this essay suggests a cause-and-effect analysis of the American Dream that drives one to comprehend the essential issues related with work, immigration, social status, and race. In the modern American situation, where the hope of rising living standards for each generation of workers has given way to a low-wage economy and where people have little trust in the promises of the American Dream, the issues of work, immigration, social disparity, and economic worries become easily comprehensible. In short, the researcher provides his opinion on the topic and states that the American Dream, which attracted millions of immigrants to the US for several decades, is being eroded and the American society as well as economy has enormously been influenced by the causes and effects of the American Dream.

Answer PhD Application Questions Essay Example | Topics and Well Written Essays - 500 words

Answer PhD Application Questions - Essay Example I am privileged to have graduated with a degree in Master of Sciences of Management on January 2010 at the Polytechnic Institute of New York University, United States of America where leadership courses focusing on contemporary theories and applications in leadership in organizations were highlighted. As a masteral student, my skills in leadership were enhanced through training on negotiation, conflict resolution, and motivation, among others. As a graduate of a degree in Education from the Taiba University, Medina, Saudi Arabia in 2007 I have gained competent qualifications in Educational Novelties, Ecology and Pollution, Clinical Psychology for Children, Islamic Ethics, and Developing Language Skills for Children, among others. Being a recipient of a full scholarship from King Abdullah Graduate Studies Scholarship for both the master degree and doctorate degree, the most important contribution so far is sharing the theoretical knowledge learned through applications as volunteer in the Madinah Chamber of Commerce and Industry in Saudi Arabia. If accepted for the PhD in Educational Leadership at University of Wyoming, significant research made in the field of education and leadership would be instrumental in updating practices in my native country and enhance policies in this field of endeavor, concurrently in both private and public organizations in Saudi Arabia, as